Question: How is Disneyland Paris doing today? Philippe Gas: During fiscal year 2009 there were many new reasons for visiting Disneyland Paris with the launch of Mickey's Magical Party which will be celebrated until March 2010. Despite a difficult economic environment, the resort continued to attract guests, especially from our proximity markets, France and Belgium. They came in even greater numbers with a 15.4 million record attendance and an occupancy rate above the average rate of the hotel sector. For our company, this year was also marked by progress made in terms of diversity with the signature of the Diversity Charter but also by the release of our first Community Report, which provides a snapshot of corporate responsibility efforts spearheaded by Disneyland Paris in regard to local communities. Question: What is Disneyland Paris doing to maintain its attractiveness as the leading tourist destination in Europe? Philippe Gas: The current economic environment is challenging but we have numerous key assets. First, the strength of the Disney brand, marked by our team creativity and a high-quality service. Every day, our Cast Members offer our guests magical life-time memories, building upon the tradition of service excellence for which Disney is known throughout the world. It is important to continue to attract our European guests by meeting their expectations. That is why, despite a difficult economic context, our strategy to adapt our offers to changes in consumer behavior (last minute booking, looking for deals, etc.) allowed many Europeans to continue to come to Disneyland Paris. This loyalty to the Disney brand and our fundamentals place us in a good position for when the European economic markets will recover. Question: What will be new in 2010? Philippe Gas: In April 2010 we launched Disney new generation festival, with new entertainment. This summer three new attractions will open in the Walt Disney Studios Park's Toy Story Playland, inspired by Disney/Pixar's Toy Story and its famous characters. Once again these new festivities prove our capacity to reinvent ourselves and to create new experiences for all our guests.
